According to eMarketer’s latest research report, total digital ads spending will surpass television ads for the first time in 2017. It estimates that companies will invest around $72 billion in TV ads (or 36% of total media budget) while online ads spending will be around $77.4 billion (or 38% of total media budget). It also projects very positive outlook for digital ads industry in 2016 as online ads spending will increase by 15.4%, totalling $68.82 billion by the year end. This report by a premier research agency indicates a steady growth for digital world as companies will invest more in digital media, ads and online marketing.
On the other side of the story, marketers who are assigned to do the job face another challenge of optimizing their performance. Roughly 24% of CEOs are happy with the performance of their CMO’s and one of the key reasons behind this low level of confidence is lower return on digital spending. Given this serious question on the performance, marketers need to optimize their performance by constantly updating skills set, reading latest researches, and learning from the industry trends and practices. In the following, we are also sharing some tips for marketing a business, product or service with special reference to digital world.