All About The Changes To Google’s Ad Layout On Desktop Search Results

On a Friday afternoon — last Friday, February 19, 2016, to be exact — Google confirmed that search results pages on desktop will no longer show text ads in the right sidebar. Instead, as many as four text ads will display above the organic listings, and three text ads will show at the bottom of the page.

There will certainly be a lot of analysis to come on what this change means for advertisers — impressions, CPC, CTRs, average position and so on. Here’s what we know so far about the move.

What Exactly Is Changing?

All of the changes confirmed on Friday pertain to desktop search results on Google.com and Google search partners.

There are a few elements included in the changes to desktop results:

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